Kellster (pronounced "Kell·ster" or "Kell·star") is my self-created internet persona and a clever version of my nickname "Kell". When I created my YouTube channel it was originally named KellsterMakeup for my fondness of makeup. As my interests expanded past just cosmetics it seemed only fitting to minimize my channel title to include more than just makeup.

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My interest in beauty and makeup started my freshmen year of college. Like any makeup newbie; I had absolutely no idea what I was doing.  So I went to Google for help, and that's where I found the wonderful world of YouTube. At the time there weren't many women that looked like me making what is now called beauty content, but despite that, I was so joyful to find the resources. This is when my interest and love for cosmetics flourished, and so did my makeup skills. 

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I created my YouTube channel as a creative outlet and over time it has become a way for me to brand myself as a content creator and influencer. I now create a larger range of beauty content which includes; makeup, lifestyle, and afro-textured (type 4) natural hair content. My content is directed towards women of color like myself that are searching for beauty and hair tips.  I am so happy to be a part of the beauty community that can positively influence black and brown people of all ages. 

 

 My goal is to use my platform to encourage and inspire my audience.